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Provide
consumer goods of high quality to the troops wherever they are,
at a price cheaper than the prevailing market rates, as far
as possible.
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Ensure that
the level of consumer demand satisfaction is maintained at
the maximum.
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Generate reasonable
profitability to sustain the organisation, permit growth
and provide additional facilities for troops and their families.
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Formulate
and execute development programmes to improve and maintain organizational
effectiveness.
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Periodically
analyse and assess the diverse long term needs and aspirations
of defence service forces and undertake timely measures to meet
them .
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